Alternative idea finals

Alternative idea finals

Bellow are examples that made it from the initial sketch stage into digital development but were cast out by the stronger visual grid design idea. 

The first idea played on extreme minimalism and basic type hierarchy with the brand name been in a bold sans serif typeface creating distinguished clarity and contrast on the light tonal range within the background. Simple left aligned typesetting creates less clutter, ease of reading and works well with the positioning of the red, yellow and blue image elements which frame up the block of typography nicely within the horizontal middle section of the composition. A simple 3 row grid is used.

This idea originates from the original sketches i made in my beginning stages of ideas generation but was modified through the use of imagery and the addition of a barcode, I like the centre aligned alignment but I feel it clashes with the space within the left hand side of the composition breaking the feeling of structure within the layout. If I had another image element structure could be regained but this would hinder the 3 primary color scheme so this is why this idea was scrapped. The addition of extra lines within the dimension frames up and creates a more structured presentation of information, stops it from feeling like its floating about the composition.