OUGD505 Design Practice 2 Outline, Studio Brief 1 & Issue Oriented Design

OUGD505 Design Practice 2 Outline, Studio Brief 1 & Issue Oriented Design

30 credit - Important focus. 

Professional skills, terminology, technical knowledge, approach's to design solutions, theory knowledge, conceptual knowledge, informed design decisions, social, cultural, ethical & commercial considerations within graphic design, presentation & production. 

Review learning outcomes thoroughly. 

Project planning & time management. 

Develop a refined & personal approach to design from underpinning influences and apply them in relevant professional contexts. 

Considering target audiences, product placement etc through all aspects of design decisions.

Studio Brief 1

Aim to increase your awareness of historical examples plus contemporary practice that is responsive to 21st century issues.

Examine graphic design outputs relating to social, political and ethical change.

I need to be sure to note the relationship between medium and message. Product placement, use of materials and production method, use of typography, use of imagery, use of mediums (photography, video, analogue imagery), overall style. 

Focus on an area of design influence for myself, what messages my work wants to send out. Is it political, conceptual, ethical? 

Research something, think of ideas based on this research, design things that are well informed from all angles.

Addressing political issues? 

Produce a body of research work.

Explore connections between these concepts and there respective design outcomes.

Inform with practical and conceptual experimentation for possible outcomes.

How will these outcomes be put into real world contexts, whats the purpose of them, the target audience. 

How will I reflect my ideologies, concerns, ambitions through this work? 

Tone of voice and how it speaks to target audience.

Understand the issue I'm presenting so I can present it in a well informed and professionals presented and understandable outcome. 

Potential outcomes

Anything that is appropriate to message, target market, issues that are underpinning work. 

Very personal to me, be passionate about the subject matters that underpin research and outcomes. 

Interim submission 24th March 2015 

Present a concept I'm taking forward with my work

Have a solid idea on what I want to do

Final crit for this idea on 25th March 2015

Final submission 22nd May 2015

  

...................................................................................................................................................................................

Issue Oriented Design - Ethics, Politics and Social Change
Shepard Fairy - Barrack Obama Hope 2008
His work usual created by stencil work inspired by street art background. 
Gives off a screen print effect. 

Russell Brand by Shepard Fairy
Shows an idea of revolution.
Use of icons through semiotic representation of religion, consumerism, social revolution, moments etc. 

1968 Jim Fitzpatrick.

Gerald Holtom 1958 
Semaphore. 
Comes from incorporation of 2 symbols representing aviation flags. 

Unknown 1968
Students rights revolution 
Questioning authority 
Rebelling. 

Emory Douglas 1970
Civil Rights movement 
Racism

Anthony Burrill Sao Paulo 2012
Screen printed 
Political issues 
Stencil style font has reference to military issues

Julia Hoffman 
Interactive distribution

Laurence Kubski 2011
Use of 2 color taking influence from traditional revolutionary and political works. 
How it works in different contexts

Environment considerations 
BP Greenpeace expressing oil problem on Gulf of Mexico. 

Infographics are a high impact way of expressing a message through simplistic mediums. 

Health sector
Hard hitting imagery & shocking imagery
Large amounts of textual content. 

Polotics
Johnathan Barnbrook expressed political messages and has a main aim to create a social change through his design work that has subtle or obvious political and social connotations within it. 

Occupy London 

Manson typeface. 

War & Peace. 

Overall opinion's to work from right now
I feel a good starting point for the research element would be to analyses various topics that could be seen as beneficial in terms of things like ethics. 

Or gathering research for a topic Im passionate about that I feel needs addressing through a design output. 

Engaging with a subject and a desired target audience where the design work is aimed at doing good and influencing beneficial change.

Or highlighting issues through artistic mediums. 

These subjects will offer good starting opportunity to help define on a subject. 
Environmental considerations (Nature, Recycling, Pollution, conservative energy etc)

Economy.

Health issues. 

Politics.

Social issues. 

News coverage. 

Architecture.