Saturday 31 January 2015

Secret 7 Brief/Problem analysis & Initial thoughts

Secret 7 Brief/Problem analysis & Initial thoughts 

The secret 7 brief is one of the most open briefs I have chosen for the responsive module, theres lots of creative freedom in what I produce as long as its contained within a 7inch format focusing on the front of the sleeve. 

There is no limitations with colour, materials and process if I can get my hands on a physical pack. If not It will be a digital submission which still allows creative freedom so long as there is no obvious reference back to the track choice, writing the name of the track or artist for example is a restriction. 

The submission process is simple, send off a 184mm x 184mm image, with a 3mm bleed all the way around. So overall dimensions been 190mm x 190mm. 

CMYK Colour, 300dpi, Jpeg, PDF or Tiff, 10mb file limit. 

4th March Deadline. 

The track I have chose is Underworld - Born Slippy (NUXX)
Backing track to the final scene of iconic film Trainspotting, a nostalgic track from my childhood so an easy choice so I can create quite a personal response.   


Current thoughts to work from
Look into the lyrics and begin word generation for visuals and concepts from here.
Gather an overall "feeling" for the song to begin generating ideas on how to visualise this.
Look at music artwork from the 90's to hint back to that nostalgic feel.
Look into abstract imagery as an influence for further visual idea generation. 

Plan
I want to have a 7-10 day turn around on this brief so the design process will be concise and intense.

Visual, Conceptual & contextual research
Basic idea generation 
Refine down to a concept
Produce Scamps & Rough visuals 
Develop (Experiment with materials, process & techniques relevant to concept)
Finalise 
Evaluate & Design boards

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