Advertising considerations - Study task 10

Advertising considerations 

I created a few design boards for a starting point for the influence of my print based advertising campaign. 

I need to consider factors on:

Audience

Message

Tone of voice

By looking into & analyzing:

Similair campaigns that communicate to my Persona - Automotive enthusiast, specifically Japanese motorsport, campaigns with limited and concise textual content and lots of image content, car advertisements would also be beneficial to consider refined advertising aims. 

Print based advertising that explores material & process's.

Locations, positioning & format of the print campaigns.

Use of color, type, language, photography, how tone of voice is communicated through these. 

 

These can all help go towards further and deeper investigation into successful advertising campaigns, the incorporation of augmented design in print based outcomes exploring digital interaction and physical interactions. All fully exploring different print & material process's taking into account the format and placement of these items all while considering whats best for targeting the target audience and receiving positive reaction. In this case a fan of Automotive sports with specific focus on Japanese events, cars & engineering. 

**Another main purpose of these design boards is to provide a starting point for me to produce design boards for my concept idea when an idea has been generated from a rationale. Study task 11**