Design Principles Studio Brief 1 - What is visual literacy
Today we had the briefing for the design principles module. From what i gathered from the talk I feel it will help influence and inform my practice in a variety of ways. These been that all aspects learnt within this module will help inform other briefs in an underlying way. It will help me to base all my visual and conceptual decisions around what the audience or client require. It will help me create simple yet effective design before going into more complex designs. What I am looking forward to the most is learning subjective colour theory, type and grid concepts and learning about Type legibility, readability, Type + Image combination and layout concepts. Visual dynamics and literature is also a concept we will be learning about, this will all be influenced by context of practice teaching us how to create designs with meaning. Not just something that looks 'pretty'.
The first Task we have been asked to do to help begin the process of learning fundamental design principles is to collect 3 completely different typefaces using letters A B C X Y Z in uppercase and lowercase. And present them in individual 10cm x 10cm formats.
Din 1451 std
Simoncini Garamond
Helvetica Neue Medium
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