Studio Brief 2 Covered - Brief and Problem analysis

Studio Brief 2 Covered - Brief and Problem analysis

To expand on the application of thorough research and visualizations of theories related to social, political, ethical, environmental and technological issues the Covered brief allows me to apply these aspects too an A4 poster and book cover for a theoretical, philosophical book. Concentrating on the meaning and message and how aesthetics, design principles, material and production communicate and support messages and concepts. 

To emulate the books content within the A4 poster and cover considerations into the books:

Theories and content been presented

Target audience the book is presented at define there persona

Tone of voice of the book

Cultural 

Social

Ethical 

Technological theories 

The purpose of the book 

Past, Present and Future

Why do people read the book? 

How can the books content be visualized through literal or lateral idea investigations

How can the production and finish of the poster and cover enhance the concepts and the theories

How to resonate with the target audience

How do the design aspects like; Grid, Type, Colour, Layout, Format reflect the content of the book

Plan of action

Outline the main content of the book and what its communicating and to who. Is it aiming at informing the end user, raising awareness, outlining a theory or aiming at solving a specific problem?

Generate ideas on how to communicate the books content and purpose to its intended audience 

Think of a Concept that reflects the content and purpose of the book

Research editorial/cover design and expand on theoretical research aspects to strengthen the concept. 

Generate scamps 

Technical development and selection of scamps to refine on considering

Grids & Layout

Colour 

Stock choice - Transparency, Texture, Neon, Pastel 

Finish and production

All these need to enhance and reflect the concept and the contents and purpose of the book

Refine 

Presentation and evaluation of final work 

Requirements of the Book cover and A4 poster

The book jacket requires a full range of content; front, back, spine, blurb, publishing logos, ISBN numbers.

All the content from the source book I choose.

The A4 poster will be a reflection and reproduction of the book jacket but there is potential to produce an extension of these posters. A series of posters that reflect the book and its content in a more abstract way.