Competition brief proposal informal crit
Initial proposal
I have looked at most of the design resources and have narrowed down to wanting to chose briefs from a definite 5 competition bodies due to the following opportunities that I can gain from them.
Royal Mint.
Penguin Design Awards.
YCN Awards.
D&AD
RSA Student Design Awards
- Good external recognition from big creative companies.
- Recognized awards, trophies, and certificates. D&AD New blood and pencils & YCN Awards are recognized through creative industries.
- Potential work placement opportunities.
- Cash incentives.
- Recognition within a large area of possible market areas to create design work for.
- Ethical design work that takes considerations of social, economical and environmental work outcomes.
- Lots of big companies like BBC visit these awards so potential employment from large companies would be a possibility.
- Self achievement.
- Allow me to produce work that allow me to use my specialist practices (been able to pick briefs that allow these). Rather than been given briefs that don't allow me to explore my strengths.
Chose 1 brief that I am going to focus most of my studio time within college, it should be the one that has the most beneficial rewards if I win.
Chose 4 other briefs that will allow me to produce well considered and strong design work within the module's time frame, deadline days for these external briefs all need to be within the module deadline.
Definite Brief choice
Royal mint is a definite brief I am starting to look into, didn't realize the deadline is so soon but going to give a good go on it, mainly for the cash incentive and the sense of self achievement having something I made internationally distributed.
I had a look at some hints & tips on the competition to give me a little insight into what concepts and aesthetics they are looking for.
Symbolise Britain, I could do this through representations of:
Heritage & History
British food, music, fashion, architecture, religion, engineering, trades, markets, royalty, nature/landscape, language, monuments. Past & Present.
Make whatever concept I chose clear and concise and suited to a spread of target audiences and age ranges so
it needs to be have an easily perceived appearance, nothing suggestive or vague.
Gather other peoples feelings on Britain and get them to share what there most positive aspect of the country is gather old and young generation for a mix of opinions to combine together or present individualy into a visual output.
What are my thoughts on Britain, what do I think makes it iconic. Present this in a visual.
Think about how the aesthetics of the design will work with a 12 sided shape.
How it will work with the gold and silver materials.
Will the design bleed over the silver centre and gold outer ring or make use of both sections?
Think about use of symbols or emblems to fit with the common trend of presenting heraldic elements in the design.
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Crit feedback
Presenting the above proposal on what I had looked at and considering at the moment in the form of a very informal relaxed chat about everyones current intentions helped me think of a few more points to take forward. These thoughts came form feedback on my own proposal and points I took forward from others.
Consider my specialist design areas a little more, think about what kind of work I want to produce. Areas I would like to work in are things like:
Branding.
Packaging.
Print based work.
More conceptual work.
Work that has cultural and social impact.
Change the way people think about a product or service, alter common conceptions about these things maybe turn something quite bland with no appeal and put it into a much more positive light.
Read and anaylse a brief and carry out the requirements to the fullest, but if you see more creative potential within the briefs extend them and produce more work to strengthen the brief outcome, offer these extended works to the client and if they don't want them they will always benefit my portfolio and grading outcomes.
Think about positive political, cultural and social happenings and past events if I go forward with the royal mint competition, also think about how I can interact with 12 sides on these £1 coins like incorporating 12 points in with a visual variation of the London Underground map. (Create UK outline out of this maybe)
Cause shock and controversy in your work, maybe touch on past events that were quite negative and try put them in a positive light to again change the way people see things.
Definite Brief choice
Royal mint is a definite brief I am starting to look into, didn't realize the deadline is so soon but going to give a good go on it, mainly for the cash incentive and the sense of self achievement having something I made internationally distributed.
I had a look at some hints & tips on the competition to give me a little insight into what concepts and aesthetics they are looking for.
Symbolise Britain, I could do this through representations of:
Heritage & History
British food, music, fashion, architecture, religion, engineering, trades, markets, royalty, nature/landscape, language, monuments. Past & Present.
Make whatever concept I chose clear and concise and suited to a spread of target audiences and age ranges so
it needs to be have an easily perceived appearance, nothing suggestive or vague.
Gather other peoples feelings on Britain and get them to share what there most positive aspect of the country is gather old and young generation for a mix of opinions to combine together or present individualy into a visual output.
What are my thoughts on Britain, what do I think makes it iconic. Present this in a visual.
Think about how the aesthetics of the design will work with a 12 sided shape.
How it will work with the gold and silver materials.
Will the design bleed over the silver centre and gold outer ring or make use of both sections?
Think about use of symbols or emblems to fit with the common trend of presenting heraldic elements in the design.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Crit feedback
Presenting the above proposal on what I had looked at and considering at the moment in the form of a very informal relaxed chat about everyones current intentions helped me think of a few more points to take forward. These thoughts came form feedback on my own proposal and points I took forward from others.
Consider my specialist design areas a little more, think about what kind of work I want to produce. Areas I would like to work in are things like:
Branding.
Packaging.
Print based work.
More conceptual work.
Work that has cultural and social impact.
Change the way people think about a product or service, alter common conceptions about these things maybe turn something quite bland with no appeal and put it into a much more positive light.
Read and anaylse a brief and carry out the requirements to the fullest, but if you see more creative potential within the briefs extend them and produce more work to strengthen the brief outcome, offer these extended works to the client and if they don't want them they will always benefit my portfolio and grading outcomes.
Think about positive political, cultural and social happenings and past events if I go forward with the royal mint competition, also think about how I can interact with 12 sides on these £1 coins like incorporating 12 points in with a visual variation of the London Underground map. (Create UK outline out of this maybe)
Cause shock and controversy in your work, maybe touch on past events that were quite negative and try put them in a positive light to again change the way people see things.
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