Final Secret 7 Idea, Submission, Evaluation & Rationale

Final Secret 7 Idea, Submission, Evaluation & Rationale 

Feedback
After gathering insight from Elliot Brodowski, Joe Lindley, George Boreham and Danny feedback swayed towards the gritty and abstract monochrome and bright tones examples as they all felt it represented the track the best and the use of colour suggested 90s fashion & trend influence. A successful overall piece of feedback as this was an intended outcome. 

Concept, Rationale & Finals
To represent the Born Slippy track and how it was seen as an iconic track defining a generation within the late 90s I wanted to emulate a sense of nostalgia and recognition of this Era in subtle and suggestive ways.

The concept here created a contrast that represented the lyric "Quick & Dirty" through the use of digital and analogue shapes, loose and ridged strokes, gritty monochrome textures and 90s Fashion influenced colors from the likes of track suits and neon windbreakers. Abstract patterns, colours and shapes interact with and contrast with these gritty monochrome textures to emulate the rawness of the track and its lyrical connotations and reference to the Trainspotting film while supporting this emulation and contrast from the lyric "Quick & Dirty" while still maintaining 90s recognition through the use of color and shape. 

Summed up in a short 140 character statement for submission.
Influenced by 90s neon tracksuits & the gritty contrast of analogue and digital music through the use of digital and hand drawn media.

This idea is one of my favourites and will also be submitted as theres no limits to submissions. The concept behind this was influenced by 90s video games and the bright colours seen in 90s fashion. The analogue strokes contrast through random fluid squiggles & ridged lines that interact with digital square pixels to represent the contrast between "Born Slippy" and its British translation "Quick & Alert".

Summed up in a short 140 character statement for submission.

Iconic 90s track so I took influence from 90s neon windbreakers and pixelated video games and the contrast between the track name and its translation to "Quick & Alert"

Evaluation

I enjoyed this project a lot, although intense with me achieving a final result within 8 days I feel it showed how well I can manage my time by effectively using feedback and contextualisation of ideas and influences to swiftly develop and refine finalised and inform ideas based on strong concepts. 

When it came to concepts and ideas I thought of diverse ways of tackling visualisation of the Born Slippy track, by fully exhausting contextual ideas and thumbnails I was able to take elements from all my scamps and initial ideas to feed into produce more informed concepts and visual representations of these concepts. I used a range of visuals to successfully represent ideas to strengthen concepts, particular attention was paid to the use of interaction of colour theory.

By using:

Color & shape as a method of connoting the 90s era through specific influence of fashion.

Analogue and digital textures to create texture and present a gritty aesthetic relevant to the genre of the track and connotations it has with its lyrics and reference to the Trainspotting film. 

Using contrast of tone and hue to maintain feelings of contrast influenced by ideas generated from lyric analysis. 

Contrasting shapes using vector square and analogue strokes to represent elements of video games and fluid motion that references contrasting lyrics "Quick & Alert"

I enjoyed using analogue techniques and producing more experimental work, it was a good opportunity to learn new techniques and process's as apposed to my usual conceptual and minimalist style, I relied on the use of color and use of drawing technique to express emotion and concepts. 

All in all I want to continue looking into how to create recognition of ideas like time eras that consider cultural and social ideas when researching for idea generation. Carry on developing the use of analogue techniques and how it interacts with digital mediums, quite strong aesthetics can be achieved. 

Submission

Irritatingly there was a 140 character limit so an in-depth description of the work could be sent off, I kept it as brief and to the point as possible to best describe all the aspects of the design. 

Influenced by 90s neon tracksuits & the gritty contrast of analogue and digital music through the use of digital and hand drawn media.

Iconic 90s track so I took influence from 90s neon windbreakers and pixelated video games and the contrast between the track name and its translation to "Quick & Alert"

Got into the event too wich is a bonus meeting some needs of wanting to gain external recognition from this brief!