Type Journal

Type Journal

Production method: Woodblock. 

Anatomy: Very heavy line weights, with very round ends on terminals, no negative spaced between strokes and in apertures creating a solid block making the type look even heavier and bolder. 

Identity: Decorative block. Sans serif

Character: Round, squared off glyphs, no negative space, squashed. 

Production method: Woodblock. 

Anatomy: Short stumpy line length on vertical and horizontal, 45 degree cut off on terminal on C, squared off terminal on straight characters with a slight round edge on the corner to add a certain softness to the glyph, small aperture and a very squared of apex of the A. The 's' is to represent steam of a hot drink, but shares the same line weight and fits in with the glyphs well with the positive tracking and good use of space within the logos context. 

Identity: Geometric grotesque sans serif. Block. Logo. 

Character: Robust, simple, subtle, conceptual,

Production method: Stone. 

Anatomy: Consistant line weight, deep serifs, geometric O, very stable characters. 

Identity: Old style serif. Roman. 

Character: Traditional, clean-cut, accuracy, textured, rough, embossed, shadowed, illegible. 

YOU ARE.

Production method: Lead. 

Anatomy: Underlined and large pt size in comparison to body copy draw the eye in terms of hierarchy. All uppercase charters and a medium weight also aids this, slight increase in tracking helps individualize each character too to make a very clean readable quote. Consistent line weight. 

Identity: Geometric sans serif. Gothic. 

Character: Clean, legible, readable, simple, accurate, high impact. 

Street.

Production method: Sable. 

Anatomy: Tapered line strokes, italic, underlined, joined up, short cross bars, stumpy characters with short verticals, the 'e' outweighs the vertical characters like 't' 

Identity: Casual script. 

Character: Simplistic, neat, handwriting, soft, smooth.