Type Journal

Type Journal

S
Production method: Digital. 

Anatomy: Uppercase, constant line weight, rounded joints, very acute angle on spine, minimal negative space, heavy weight glyph, squared off terminals, deconstructed spine split up into 3 sections. 

Identity: Digital manipulation of a square grotesque. Block.

Character: Deconstructed, reflective, split, splined. 

Production method: Block. 

Anatomy: Contrasting colors, outline and full block, condensed characters, square terminals, square cut offs on S, condensed thin negative space in counters, Uppercase, constant line weight. 

Identity: Neo grotesque. Gothic. 

Character: Contrasting, outline, simple, rigid, sturdy, solid, simple.

Production method: Lead.

Anatomy: Lowercase, regular line weight, lots of negative space between characters and counters, rounded off corners of the squared off terminals, only subtly rounded though due to print technique not been ultra sharp and  accurate. 

Identity: Geometric grotesque sans serif. Gothic. 

Character: Simple, clean, tight, consistent. 

Production method: Lead. 

Anatomy: Lowercase, small vertical line lengths, consistent line weight, the a looks to be identical to the d apart from a longer vertical stroke. Very consistent aesthetics. Lots of negative space between the counters of the closed bowls. 

Identity: Geometric sans serif. Gothic. 

Character: Consistant, neat, ordered, fresh, sporty.