T-Shirt tag development

T-Shirt tag development

Based around the type layout and format of the poster Neil and I began to develop the T-Shirt tag. We thought up the idea of using the circle from the logo for the format of the tag along with color, California map and the univers typeface. This keeps a consistent aesthetic over the range of printed medias. 

Initial idea trying out centering the information in a lightweight sans serif typeface. The alignment was all wrong though, the map looked out of place even though it was centered it needed to be flush with the logo like in the poster. The hierarchy was also wrong, the main information needed to be communicated was the clothing collaboration type at the top of the tag, but due to the high impact map and the large body of text the eye drew to the body copy before the header. The use of a straight cut sans serif typeface choice contrasts with the circular tag format and the logo, this aids the concept of contrasting elements that work together which has relevance with the "salt & sauce" collaborations concept. 

To combat this I lowered the point size and the text box size so the body copy didn't take up so much of the space within the tag format and didn't stand out in front of the header. This also created a better balance of used space and negative space, also going from centre justified to left aligned allowed the type to sit flush too the straight edges of the map. This contrast of straight edges within a circular format of the tag creates a nice contrast which again has good links with the concept behind the "salt & sauce" name. I also changed the weight  (bold) of the header to contrast with the lighter weight body copy to make the header stand out first to the eye. I brought in the abstract visual of the exclamation mark in again as this solved the problem of the miss aligned map outline in the initial version as well as maintaining consistency within the printed media range. 

The next stage is to print out the posters and tags experimenting with pale pastel paper stocks as mentioned in the poster stage.