Type Journal

Type Journal

Complete the look
Production method: Bone.

Anatomy: Very thin line weights, very curved strokes, long vertical strokes taking extensions of stems well above cap height but not beyond the baseline. 

Identity: Formal script. Traditional and functional to the context of elegant product promotion. 

Character: Consistant, neat, elegant, accurate, decorative, exciting.

Production method: Physical production of a lead typeface. 

Anatomy: Filled in the bowls so there are no apertures.Making a contrast between heavy and light within the filled characters and the light weight glyphs they sit next too. The line length are equal. 

Identity: Geometric sans serif font. Gothic.

Character: Physical, filled in, solid, 3D, layered, shadow.

Production method: Digital manipulation of a lead font. 

Anatomy: Light weight strokes, long vertical strokes, short crossbars and very acute angles on spines of glyphs like N W. 

Identity: Square grotesque sans serif. Gothic. 

Character: Condensed, square, spacious, positive tracking, very thin yet solidly placed in there positioning.