Type Journal

Type Journal

Jack Daniels
Production method: Woodblock or stone. 

Anatomy: All upercase, with the capitals larger than the other glyphs. They are all capitals but i think the smaller caps follow the x height of the lowercase collection within the style family. Contrasting weight within the strokes, small triangular serifs. 

Identity: Glyphic serif. Roman. 

Character: Condensed, vintage, patriotic, cowboy, western 

Production method: Stone. 

Anatomy: Contrasting weights within horizontal and vertical stems, consistent letterform size apart from a slight large pt size J to highlight the initial of a name. Rounded edges on the joints of the anatomical elements to stop it looking too sharp and aggressive. 

Identity: Old stye serif. Roman. 

Character: Traditional with a modern twist, high end, metallic, embossed, metal press, metallic. 

Tennese whiskey. 

Production method: Bone. 

Anatomy: Italic, constant line weight apart from how the ornate elements taper off, uppercase and lowercase. Small apertures. 

Identity: Formal script. 

Character: Elegant, decorative, contrasting with bolder high impact headers, delicate, ornate, very tight within the script handwriting style.

Smirnoff

Production method: Lead.

Anatomy: Uppercase, only a slight contrast in line weight, heavier weight used on diagonal strokes and verticals mostly.

Identity: Humanistic sans serif. Gothic. 

Character: Legible, simple, boring, reversed out, bordered, drop shadow. 

Production method: Lead. 

Anatomy: Very condensed and small apertures, constant 45 degree angle within the stroke of the crossbar in the A, the stroke in the B and R and the taper cut off on the terminals inside the open bowl of the C.

Identity: A digital manipulation of a lead font. Humanistic sans serif. Gothic. 

Character: Condensed, elongated, pointy. 

Browns

Production method: Stone. 

Anatomy: Strong contrast of very heavy lines and light weight lines, vey subtle serifs on the feet of some stems, while the serifs coming off legs of the R are quite tapered and have a higher impact. 

Identity: Transitional serif. Roman. 

Character: Contrasting, robust, traditional.

Production method: Woodblock. 

Anatomy: Very heavy weight within the strokes, small counters, small vertical stems.

Identity: Block. Slight glyphic serifs though. 

Character: Bold, strong, Russian, historic, strong, stable, supportive. 

THE TRIPLE DISTILLED SINGLE MALT SCOTCH WHISKY

Production method: Lead. 

Anatomy: Uppercase, very light weight lines, the bowls and curves are very consistent in there strong curves. 

Identity: Geometric grotesque sans serif. Gothic.

Character: Délicate, precise, thin, accurate.