Double page spread finals
Final DPS resolutions & basic guidelines.
The idea was to create a minimalist design outcome that should be extremely legible and readable through its presentation of layout. The content is very informative so it needed to be very functional design.
To achieve the minimalist composition I had to cut down all my research into bite size snippets of information, a text heavy publication would be hard to present in such a minimal and clean aesthetic but also I feel small snippets of information are easier to digest. So I just included basic points within each subject to provide an overall flavor of what the chapter is about.
The use of color is very subtle to work alongside the minimal aesthetics, very pale pastel pink with a pastel green with a similar tonal range creates a subtle contrast of hue to highlight the folio page system which consists of a numbering system and a folio tag wich highlights the subject area that the DPS content includes. The color also compliments the minimal design layout, if I created a text heavy and very busy layout a loud, bright toned color would suit. But the calm pastel tones works perfect with the minimal design elements.
In terms of layout I worked on a 12 column grid, after previous experimentations with a 2,3 and 4 column grid. This grid proved to be very versatile and helped me make use of all the negative space I had to place my type & image within without them feeling lost or out of place. I allowed alot of space around type & image elements for ease of communication, as mentioned I wanted a functional design so giving the eye room to view individual elements without confusing and merging different elements of type & image together aided this ease of information digestion.
The eye reads from left to right so I felt a simple left alignment of paragraphs would work best, with most information been shown on the opening leaf with either minimal text or image elements on the following page to give the eye a break and aid quick easy reading.
Use of hierarchy was simple, the headers were positioned in alot of white space with an ornate serif typeface in the top left of the page as these needed to be viewed first I made them easy to notice and view. I aided this impact with a higher pt size compared to the body copy and folio system, as well as a contrasting weight, the header was in a bold font while the body copy was in a light sans serif.
The folio system was highlighted in a contrasting green, I didn't want it to be a high impact visual so I kept the contrast subtle. I wanted to use it as a navigation system, to match the number up from the contents page in a simple easy fashion with the folio tag at the bottom highlighting the subject area of that DPS.
Readability & legibility was aided by positive tracking and kerning were needed to help distinguish individual glyphs to maintain an overall readable aesthetic. The use of color aided readability, pink created a nice contrast of tone with the black typography making it clear and concise, the numbering system guidance was also aided with color addition to distinguish the folio system/navigation system of the publication. Finally the presentation of spacious composition caused minimal/no distracting or busy elements to cause confusion so digestion and reading of presented information was easy.
To achieve the minimalist composition I had to cut down all my research into bite size snippets of information, a text heavy publication would be hard to present in such a minimal and clean aesthetic but also I feel small snippets of information are easier to digest. So I just included basic points within each subject to provide an overall flavor of what the chapter is about.
The use of color is very subtle to work alongside the minimal aesthetics, very pale pastel pink with a pastel green with a similar tonal range creates a subtle contrast of hue to highlight the folio page system which consists of a numbering system and a folio tag wich highlights the subject area that the DPS content includes. The color also compliments the minimal design layout, if I created a text heavy and very busy layout a loud, bright toned color would suit. But the calm pastel tones works perfect with the minimal design elements.
In terms of layout I worked on a 12 column grid, after previous experimentations with a 2,3 and 4 column grid. This grid proved to be very versatile and helped me make use of all the negative space I had to place my type & image within without them feeling lost or out of place. I allowed alot of space around type & image elements for ease of communication, as mentioned I wanted a functional design so giving the eye room to view individual elements without confusing and merging different elements of type & image together aided this ease of information digestion.
The eye reads from left to right so I felt a simple left alignment of paragraphs would work best, with most information been shown on the opening leaf with either minimal text or image elements on the following page to give the eye a break and aid quick easy reading.
Use of hierarchy was simple, the headers were positioned in alot of white space with an ornate serif typeface in the top left of the page as these needed to be viewed first I made them easy to notice and view. I aided this impact with a higher pt size compared to the body copy and folio system, as well as a contrasting weight, the header was in a bold font while the body copy was in a light sans serif.
The folio system was highlighted in a contrasting green, I didn't want it to be a high impact visual so I kept the contrast subtle. I wanted to use it as a navigation system, to match the number up from the contents page in a simple easy fashion with the folio tag at the bottom highlighting the subject area of that DPS.
Readability & legibility was aided by positive tracking and kerning were needed to help distinguish individual glyphs to maintain an overall readable aesthetic. The use of color aided readability, pink created a nice contrast of tone with the black typography making it clear and concise, the numbering system guidance was also aided with color addition to distinguish the folio system/navigation system of the publication. Finally the presentation of spacious composition caused minimal/no distracting or busy elements to cause confusion so digestion and reading of presented information was easy.
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