Friday 11 April 2014

Type Journal

Type Journal 

Production method: Lead
Anatomy: Consistant line weight, sans serif font with extended characters/glyphs that appear stretched out, all uppercase, the weight is maybe medium? Slightly heavier than a regular font. Positive tracking of glyph helps you appreciate each character in solo. 
Identity: Used on a perfume bottle, I would say its a modern font that portrays elegance due to the high end feel of the packaging. 
Character: Extended/stretched glyphs, quite simple too. 

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