Type Journal
Production Method: Lead/Gothic Neo-grotesque sans serif.
Anatomy: Slightly condensed bold wide kerned header with close kerned uppercase subhead. Varying point sizes from large to very small lowercase at the bottom.
Identity: Helvetica, Swiss designer Max Miedinger. Context used for branding packagings.
Character: Corporate, bold yet fresh through contrast of black type on strong white stock. Has a nice balance.
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