Type Journal

Type Journal

Production method: Digital production, would be hard to replicate this with hot metal type due to the intricate curves within the bowl of characters and the sharp "teeth" on the "o"

Anatomy: Consistant line weight with slight flicks at the end of the ear of the 'a' and the end of the 'm' character I wouldn't class it as a serif font from these though. I feel there there to help add a certain sharpness too the logo. Theres an inconstancy in the structure of the characters, the 'r's are very condensed while the 'm' seems slightly more extended, the 'b' has a very short ascender and large fully body bowl making it feel very solid.

Identity: Modern design with gothic aesthetics through the sharp angular elements.

Character: Initially simple and minimal with detailed decorative elements to give it a better aesthetic for a logo. 

Production method: Will have been a digital font derived from a sable production method. 

Anatomy: Fluid motion within the strokes, very rounded off terminals which work with the fluid motion of the strokes, long ascender on the 'l' on this lowercase logo. 

Identity: A modern spin on a traditional script like font playing on the idea of joined up handwriting.

Character: Playful, childlike, unbalanced, the 'o' is a perfect circle when the rest is very playful and loose in its structure. 

Production method: A digital creation derived from hand rendered analogue font.

Anatomy: Angular strokes, overlapping strokes, consistant heavy weight of strokes, follows no baseline or type guidelines as its an analogue font based on graffiti, very bold font and sharp angles on the apex and no curves used in the whole set of glyphs. 

Identity: Logo for urban clothing, so has a graffiti style to link to this style. Quite conceptual in that sense. 

Character: Graffiti stye, decorative and almost illegible, very image based, has a certain robustness too it through the scruffiness and the rough texture of the strokes. 

Production method: Digital. The pattern inside suggest digital but the basic structure says a wood block origin. 

Anatomy: Very robust and square glyphs, no curves in any of the glyphs. No really apex's in terms of angles either. Everything is on a 90 degree angle. Very heavy bold weight, with equal strokes on horizontal and vertical positioning. 

Identity: Logo, very modern.

Character: Robust, solid, illusion imagery within the glyphs making it quite sophisticated. 

Production method: Digital production method, the basic outline inspired by a sans serif font classification of the gothic font category.
Anatomy: Sharp angular joins on the Z, with a squared off apex on the A. Very angular construction all in uppercase, no curves or delicacy. 

Identity: Logo

Character: Strong, angular, decorative and almost industrial, looks like planks of wood that make up the glyphs in sections of cross bars, horizontal strokes, diagonal strokes and vertical strokes. 

Production method: Serif font classification, roman catogory and originates from stone traditional methods.

Anatomy: Subtle curves in the brackets of the serifs, contrasting line weight in the stems and bowls of the characters, short ascenders, regular weight.

Identity: Traditional font production to simulate heritage for the high end market of cars they sell. 

Character: Robust, sturdy glyphs, has a very industrial feel to simulate german quality and engineering, although contrasting in weight with the stems has a nice balance overall.