Type Journal
Production methods: Origins of this gothic style font would be lead.
Anatomy: The line and stroke weight looks consistent with slight lightness added to horizontal strokes. The Apex on the A is rounded off as are the terminal ends of the strokes, this is a lightweight example of this sans serif typeface.
Identity: Unknown designer used for Fox's signature biscuits, traditional typeface for a traditional recipe biscuit.
Character: Lightweight and delicate in its use here, appears quite decorative with its complimenting patterned border with elements of minimalism through the typeface simple centre positioning.
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