Monday, 14 April 2014

Type Journal

Type Journal 

I chose this example as I liked the clean simplicity of the contrasting uppercase and lowercase sans serif font. 

Production method: Lead.
Anatomy: Bone straight stems, squared of terminals, sans serif font with consistent stem weights, regular weight, combination of uppercase & lowercase, short descender on the 'p'
Identity: Functional font, very legible and classy looking for use on a champagne bottle. 
Character: Accurate, minimal, clean, almost square structure in characters like H, T, perfect geometrical roundness in O, symmetrical.

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