Type Journal

Type Journal

Production method: Digital production method, sans serif font classification though in the gothic category. 

Anatomy: Soft curves, beveled edges on the square like O, instead of been geometric and round its quite square and robust. Medium weight of stems, constant weight throughout, very short descender, all the bends and joins are on a 90 degree angle but have a very soft edge to the corners. This gives it structure and a solid appearance but doesn't make it look too industrial and sharp, still appears modern and quite playful. 

Identity: Modern, functional logo. 

Character: Playful, minimal, quite elegant yet also structured and solid glyphs, very stable in there appearance due to angular strokes, theres no curve in the spine of the S, or the bowl of the O so it sits well on the baseline guideline giving it a feeling of been rooted down and sturdiness. 

Production method: Digital production method, sand serif classification, lead production method is the main influence yet this wouldn't be able to be produced in lead due to the softness of the ends of the terminals and strokes. 

Anatomy: Condensed glyphs, constant line weight, a medium weight uppercase font with a soft feel to the bevels and the stroke terminals. 

Identity: Informative, functional logo. 

Character: Simple, childlike, bubbly and soft appearance, left aligned, reversed out type colour. 

Production method: Stencil style almost but I think it would originate from lead. Sans serif classification and gothic category. 

Anatomy: Heavy weight vertical strokes contrast with lighter weight horizontals. Overall bold weight. Uppercase and extended width on characters. 

Identity: Logo, functional. 

Character: Stretched, irregular, stretched counters, image based logo. Doesn't really suggest a technical telecoms type business though. 

Production method: Lead, Sans serif font, gothic.

Anatomy: Very thin, short descender, lowercase, large bowls. 

Identity: Conceptual logo. 

Character: Delicate, simple, clean, geometric.

Production method: Wood block.

Anatomy: Monospaced, ultrabold, made up of shapes, lowercase. 

Identity: Logo. 

Character: Simple construction, minimal design elements, contrasting circular and angular shapes. Industrial, tightly kerned, layered, overlaid, transparent.