Type Journal

Type Journal

Production method: Woodblock, serif typeface, blackletter classification

Anatomy: Contrasting weights, irregular cap heights, bold overall though, contrast of curved stems and angular legs and stems. Very robust square serifs. 

Identity: Logo. 

Character: Playful, has a certain movement too it through using different pt sizes, unbalanced though.

Production method: Woodblock, slab serif.

Anatomy: Solid heavy serifs, heavy constant line weight, angular terminals, perfect circular bowls. 

Identity: Conceptual logo. 

Character: Solid, heavy, sturdy, stone, industrial, balanced. 

Production method: Stencil, Clarendon Serif.

Anatomy: Contrasting line weight, extended serifs, bold weight. 

Identity: Logo, Initials. 

Character: Broken up, deconstructed, joined up, uses negative space to create contrast. 

Production method: Digital, serif. 

Anatomy: Bubbly, round, soft, strokes. Uneven weight on strokes, consistent glyph size, monospaced glyphs. 

Identity: Playful logo. 

Character: Playful, fluid, bubbly. 

Production method: Digital, slab serif, roman. 

Anatomy: Small counters, heavy vertical strokes contrast with thin horizontal strokes, short crossbars and ligatures, angular sharp cut off onto of the 't' terminal .

Identity: Interactive logo, the C is encasing the O, like a tyre wraps round a wheel. Very conceptual yet simple subtle addition. 

Character: Contrasting, consistant, balance.